Nivea Deo is the jewel in the crown of the Beiersdorf product portfolio. It’s also the deo your Mum would use.

NIVEA’s mission was to make it more appealing to a new generation of women, and not just with a Quick Dry formulation, but an easy click-unlock pack. 

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“Dears, thanks for your passion and support! It feels so great when all people around so much love the idea. Country feedback – they all love the idea, some will make it really big as a separate activation, some see it as a cool platform for specific franchise activations. All believe it will be easily adjusted for any purpose.” 

Oksana Bushkova

International Brand Manager, Beiersdorf