When Jump In asked us to give their brand a lift, raising them above the crowd of UK trampoline parks.

We said isn’t it funny how in life when people are happy - they jump up and down? This happy human insight led to a very happy outcome.

Connecting people with that all-time natural high via a refreshed brand, a re-vitalised physical experience and a vibrant online presence. Resulting in a new spring in the step for the brand…and its jumpers.

The work encompassed the creation of the North Star, which was defined in a hand-bound brand book. New branded assets were created in the form of a photoshoot with fashion photographer Tom Watson, illustration by Richard Hogg and food and beverage photography by Jacqui Melville and food stylist Juliet Baptiste Kelly. It was all put into practise through JumpIn’s flagship park in Elstree, North London, working in partnership with retail design agency Dalziel & Pow. The new branding was applied digitally across all social channels and shaped a new design experience for their website, developed by our friends at Remote New Media.

The results?

As a direct result of the campaign, bookings increased by 70%. The cost per booking has dropped by almost a half – from £3.41 to £1.43 between December and February 2018. In that time month by month, booking revenue increased month by month from £72,000 in December to £107,000 in February.

The average booking value increased and the click to booking ratio was up. Profit rose from £50,270 to £94,386. In addition, review scores are up from 4.19 (Aug) to 4.3 (Jan) – ultimately more chance of revisit and recommend.

“I just took a call from Gavin (co-founder & CEO) who I gave the 10th copy of the brand book to today. After reading it from cover to cover he felt the need to call me and tell me how brilliant it is, as it captures everything he wants this business to be. He’s so proud and happy! He’s going to show this off to family and friends!! Thank you. #Nailedit”

Simon Mills

Sales & Marketing Director, Jump In Trampoline Parks

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